Product Case Study — Casino / iGaming

PM-bot

An AI bot that runs the first stakeholder interview on a new casino product idea, so a product manager doesn't have to sit through it — then hands the team a brief worth triaging.

DomainCasino / iGaming PM
Below, running inDemo mode — 5 fixed Qs
Full build supportsUp to 8 AI-tailored Qs
The problem

Every idea started with the same meeting

While working on a casino product team, we set up a process for people across the company to bring us their ideas — a dealer's read on the pit, a marketing idea for the lobby, a compliance flag on the loyalty program. The team was never short on ideas.

The bottleneck was time. Every idea needed a product manager to sit down with the person who raised it, research it, and ask the same dozen requirements-gathering questions — before anyone could even decide whether it was worth pursuing. Good ideas sat in a backlog of unanswered questions, not because they weren't worth it, but because nobody had gotten around to asking.

The solution

Let the bot run the first interview

PM-bot conducts that first conversation instead. A stakeholder describes their idea in a couple of sentences, and the bot takes it from there — asking one tailored follow-up question at a time, building on every answer, until it has enough to write up a real summary and business case.

The output is a Markdown file clean enough to become the seed of a spec or a prototype straight away — no separate write-up step for the product team.

The bot also carries stated product-management expertise specific to online casino: player acquisition and retention economics, regulatory and responsible-gambling considerations, game and provider integration, payments and KYC — so its questions probe for what a casino PM actually needs to know, not generic startup boilerplate.

How it works

Idea in, brief out

01

Describe the idea

A stakeholder writes a few sentences about what they want to build, fix, or flag.

02

Answer tailored questions

One question at a time, each one adjusted to what's already been said: audience, problem, business model, risk.

03

Get a structured brief

Idea plus business case, written up and ready to read — or download as Markdown.

04

Product team triages

The more detail shared up front, the faster the idea gets triaged, and the better the team can act on it.

Demo mode no API key needed — try it below

Try it yourself

This is the actual PM-bot interface below, running in the same demo/fallback mode the real app uses when no Anthropic API key is configured: a fixed set of five casino-flavored questions and a template-filled summary, so the full flow works with nothing to set up. Drop a real API key into the deployed app and this exact interface switches to genuinely AI-generated, tailored questions and an AI-written business case instead.

pm-bot — localhost:3000
● demo / fallback mode

What's your idea?

Summary & business case


          

Same fallback logic as server/fallbackQuestions.js in the repo, ported client-side for this page — see the full source on GitHub for the AI-generated path and the Express backend behind it.

Status & what's next

Live in demo mode, ready for the real thing

What you just tried is demo mode exactly as it runs in the real app — the fixed question set and template summary are a deliberate fallback for when no API key is configured, not a separate toy version. The full build is done: connect a real Anthropic API key to the deployed app and the same interface asks genuinely tailored questions and writes an AI-generated business case instead of the fixed one here.

The casino/iGaming persona isn't hardwired in, either — the bot's domain expertise lives entirely in its system prompts, so it can be reconfigured for any industry's product team, not just iGaming.

Next iteration: giving the bot a research skill, so it can pull in initial market and competitor context on its own — instead of relying only on whatever the stakeholder happens to answer.